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Top 10 Web Design Trends

1. White space
Modern website design is heading back to minimalism with a tide of purposeful white space, much like in print magazines.

Like natural currents, white space helps move visitors through your site pages, flowing from one element to the next — and it creates a visual hierarchy where no element distracts from the whole.

The breathing room white space provides allows viewers’ eyes to rest. It also aids comprehension by defining relationships between page elements.

When two elements are close together with little white space in between, human eyes will view them as one unit. On the other hand, if two elements are further apart, your eyes will view them separately.

White space allows visitors to identify your site’s hierarchy. And they use white space to find the most important information on pages, so knowing how to use white space on your website will help improve your site’s user experience (UX).

2. Full-page headers
Full-page headers are the way to go for modern web design in 2020.

Web designers can implement header variations, but a popular set up involves adding key text or call-to-action (CTA) buttons to the left of the header with eye-catching images on the right.

This is because readers tend to focus most of their attention on the top-left of your page.

3. Playful cursors
Modern websites often feature cursors that make viewing pages a new experience.

Implementing playful cursors on your site in 2020 can be as simple as changing the cursor shape or as complex as coding cursor-triggered animations. Either way, your visitors will have a great time engaging with unique cursors.

4. Dynamic scrolling
Dynamic scrolling is another modern web design trend for 2020.

One version of dynamic scrolling sets different scrolling speeds for your site’s foreground and background to give visitors a 3D effect.

5. Custom illustrations
Illustrations breathe life into your brand and website.

When it comes to illustrations, modern web design for 2020 pulls inspiration from print publishing and other traditional art formats.

Gone are the days of cookie-cutter stock images, with websites incorporating custom illustrations into their modern web design in 2020.

The slow change from one color to another with gradient shading
Digital cut-out styles that mimic designs cut out of layers of paper
3D cursor interaction that users can’t help engaging with on your site

6. Grid design
Modern web designers will continue to play with grids in 2020 — and an asymmetric layout likely will become even more popular.

Many top designers use CSS Grid Layout to bring all the capabilities of print layout to the web.

Also known as Grid, CSS Grid Layout is a 2D grid layout system for Cascading Styles Sheet, a coding language that describes the layout of an HTML site page. Grid allows web designers to create layouts for complex responsive web design more easily and consistently across browsers.

CSS grid layout still has a way to go before it becomes compatible with all interfaces, but it continues to gain momentum as a top web design trend for 2020.

7. Color trends in 2020
Modern website design explores color pallets, and every year there’s a new color for the web. In 2018, it was yellow, 2019, blue, and in 2020, the WGSN trend forecasting community predicts mint.

Overall, Venngage predicts that online color pallets will become more muted in 2020 vs. 2019.

Gradients are a trend continuing from 2019 into 2020, and designers will likely continue exploring the depths to which they can take design with gradients. And because gradients cover a range of colors, they’re perfect for targeting a broad audience.

Psychology of color will also play a significant role in web design trends for 2020. Make sure that you research the psychology behind colors before generating a new color palette for your company. It’s important that your colors match your brand.

Some smaller trends within colors will likely continue from 2019 into 2020. It seems that:

Soft, cool colors (blues, teals, and greys) = Information and backgrounds
Bold, warm colors (reds, oranges, even greens) = Calls to action (CTAs)

8. Bold fonts
Modern web design will play even more with fonts in 2020 vs. 2019. San-serif and serif fonts are as popular as ever, and vintage type is surprisingly making a comeback in branding.

Outlined type and bold type are also showing their faces in many places — from brand names to landing page headings, where the most prominent type trend of all is screen dominating text.

Make sure to choose a typeface that matches your brand, your audience, and the goal that you have for your company.

Make sure to also choose an easy-to-read typeface for the body text of any content you have on your site. The readability of your text is one of the essential factors in improving your site’s UX. A simple, unassuming sans-serif like Arial is a great choice.

9. Increased focus on UX/UI
Modern web design focuses on humans in 2019, and it will become even more important in 2020.

Your site’s UX must be smooth, uninterrupted, and engaging in 2020. This means:

Fast page load
Little clutter (use that white space!)
Scannable, relevant SEO content
Multimedia
Web designers wrap functionality with creativity to create a great UX, leaning into clean design while still being creative and unique in all the right ways. The top web designers throw a bit of untidiness into the white, sterile world of technology, much like a bit of chocolate sauce on the kitchen counter.

Hand in hand with UX, your site’s user interface (UI) must be intuitive in 2020. This means:

Voice-enabled interfaces
Image captions
Video transcriptions
No distracting elements
Balanced motion design
Level up your site’s UX/UI by:

Providing visitors with easy-to-read content and easy-to-use interfaces
Hitting their aesthetic sweet tooth
It’s also important to note that mobile surfing will get bigger in 2020 vs. 2019. More than 50% of Internet traffic comes from mobile devices, and that number is expected to rise.

For a website to have a successful modern web design in 2020, all of its elements need to translate flawlessly to both desktop and mobile. Mobile responsive animation and videography will become increasingly important for modern web design.

10. Impactful, engaging stories
Finally, modern websites in 2020 will shine at telling stories.

For your site to evolve into a genuine modern website, learn how to tell compelling stories in your content and advertising campaigns.

With classy website design and a compelling story, your site is sure to engage and convert your target audience.

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